Nigeria’s screen diva Omotola Jalade Ekeinde and the nation’s king of comedy, Ali Baba will be honoured at the Prestigious African Achievers Awards, AAA, which is scheduled to hold in Johannesburg, South Africa on July 25, 2015.
Confirming the decision to honour the two prominent entertainers, the AAA through its Principal partner, Rex Idaminabo said the duo of Omotala and Ali Baba was most qualified due to their outstanding contribution to the transformation of the entertainment industry in Nigeria and in Africa.
According to Rex, ‘’while Omotala’s zeal and consistency created the needed breakthrough for Nollywood to thrive, Ali Baba took the comedy business to a different level in the country. Both Omotola and Ali Baba created a path for others to follow.
They showed other artists the desired paths, and today, entertainment has become one of the main industries in Nigeria and in Africa that pays more people than any other industry. ‘’
He said it was proper to select few achievers from the entertainment industry as it has over time become a business and profit driven sector that is responsible for the creation of job opportunity.
The organizer also stressed on the importance of tourism and entertainment industries, saying it was because of the symbiotic relationship between the two that it will be recognizing the renowned tourism and traveling agencies in Nigeria, VIP Express, saying the company has set precedence in Africa and the world at large.
Also speaking, the Director of Public Relations and Government Communication, Amb. David James Egwu announced that the next edition of the AAA awards would be outstanding compared to the past events, considering that participation is now drawn from 36 countries in Africa. He advised those who are yet to register to quickly do so as time was fast running out.
Egwu explained that ‘’the African Achievers Awards Ceremony is geared at recognizing excellent individuals and institutions that have distinguished themselves in their contributions to the growth and development of Africa.
The focus is to motivate all African leaders including the prospective leaders and the youths through recognizing persons and organizations that have contributed remarkably to the development of Africa.
He further stated that the first African Achievers Awards was presented to Arch Bishop Desmond Tutu in recognition of his fight for Human Rights, Justice and Peace.
He said, ‘’ as you are well aware, entertainment is equally our focus in this edition as we hope to recognize entertainers who have created a niche for themselves and as well transform the entertainment industry. This year’s AAA is a bumper edition that will ensure the participation of great achievers of our time,’’ he affirmed.
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